This is how we do it

Values and mission

We love a lot of things around here โ€“ like bikes, technology and modern urban living. But we also really love what we do for a living. We are grounded by our values that guide our mission. We aren't shy, so we have shared them here.

Our mission is to support strong economic growth in New Zealand, by enabling SMEs and startups to build better businesses that are high performing, scalable, robust and increasingly profitable.
Hayden Judd
founder &

We build people, so they can build businesses

Seek first to understand

We seek first to understand, before being understood. We are (pro)-active listeners, asking questions to empathetically and deeply understand the people we meet with. We learn from their wisdom and we embrace their needs and wants, before trying to deliver value, solutions or ideas.

Value exchange at every interaction

Continually learning from every human interaction is embraced and expected. After seeking first to understand ๐Ÿ‘†๐Ÿผ, we then provide our own purposeful value exchange aimed to better their lives.

Ethical, honest and transparent actions

We are upstanding citizens of society and we always act accordingly. Never with smoke and mirrors and never without complete, honest transparency. Even if that means opening up to our own vulnerabilities and insecurities.

People above process

You don't build a business, you build people and they build the business.

Strong processes and tools can only be successfully applied by focusing on the humans that enable them.

Enablement and education is better than execution

Teach a person to fish...etc.

We believe that teaching people is better than doing it for them. Then, more people can do that thing and the world is a better place. This is true of us learning things too!

We would love to share more, so get in touch - even just to say hey ๐Ÿ‘‹๐Ÿฝ.

Seriously โ€“ we throughly enjoy meeting new people and having a yarn.