Operating model transformation

Building your operating model to perform.

We connect people, process, technology and governance so your business runs smarter, scales faster, and is ready for what comes next.

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Sound familiar?

A new hire here, a new tool there, a process built on a spreadsheet that only one person understands.

Growth happened fast and the way you work has be patched together along the way.

Now you are firefighting instead of scaling, and the structure underneath is holding you back.

An operating model is how your business runs. Who does what, how decisions get made, and how work flows. When it is working, growth becomes predictable and teams know where they fit. We help you modernise without the chaos.

What we work on

Here's how we help

Every operating model transformation runs through the same nine dimensions, grouped into three lenses. Where you need us depends on where you are.

Architecture

How your business is shaped

Strategy-to-structure alignment, decision rights and governance, capability and talent model. The shape of the organisation that delivers on the strategy.

StrategyGovernanceCapability

Flow

How value moves through your business

Value streams, ways of working and rituals, technology and AI as the operating layer. The patterns that move work from customer intent to delivered value.

Value streamsWays of workingTech & AI

Adaptation

How your business senses and reshapes

Performance signals and measurement, network and ecosystem, change capacity. The muscles that keep the operating model current as the business grows.

MeasurementEcosystemChange capacity

Each dimension runs across five stages of maturity, from Inherited to Composable. Most SMEs sit at stage 1 or 2 on most dimensions. Getting to stage 3 is where performance shifts.

See the full Operating Model Scale

Our approach

How we transform your operating model

Diagnose

We look at how things are currently working. Through interviews, observation and data, we build an honest picture of where the opportunities are.

Design

Roles, processes, decisions, governance and tools. This is collaborative rethink of how the business should work to deliver on its strategy.

Plan

We build a clear roadmap with cross-team consultation, so the entire business is on board and set up for what comes next.

Implement

New structures, new processes, new ways of working. All rolled out alongside your team to build, communicate, and embed the changes.

Sustain

We build the habits and review cadences that keep your operating model sharp as the business continues to grow and evolve.

Pricing

Structured around how much you need us to do

We offer three plans that all start with the same diagnostic rigour. Our level of involvement, and how long you need us, depends on the size of your organisation, but value is felt after month one.

Advise

Best for businesses that have a capable internal team and need an outside perspective to sharpen thinking and set the direction.

From $12k / month

Start with Advise

What's included

Full diagnostic and gap analysis
Executive workshop to align priorities
Target operating model design
90-day implementation roadmap
Governance and decision framework
30-day post-handover advisory

Build

Best for businesses that want the transformation done properly but don't have the internal bandwidth to lead it themselves.

From $25k / month

Chat now

Everything in Advise, plus

Hands-on workstream implementation
Change and team management
Process rebuild and tool configuration
Role accountability frameworks
Weekly leadership check-ins throughout
60-day post-implementation support

Sustain

For businesses that have completed their operating model reform and recognise it needs to keep evolving as they grow.

From $8k / month

Find out more

Monthly retainer after Advise/Build

Monthly operating model optimisation
Quarterly strategic alignment check
Ad hoc advisory (up to 8 hours/month)
AI-enabled workflow opportunities
Annual operating model health check
One consultant as part of your team

Why us

Why work with us

We understand frameworks and businesses

Twenty years of building and scaling organisations across the globe. We have sat in the chair you are in.

We work on the whole business taking a holistic approach

An operating model transformation that only touches one function is a tidy-up. We redesign the whole system.

Built for NZ businesses

The same quality of thinking the Big Four deliver, at a scale that works for growing SMEs.

We stay until it works

We work alongside your team through design, implementation, and beyond. The goal is a continually better business.

What our clients say

Trusted by leaders building better businesses

“

I recommend Tactical.ly's services to anyone looking to increase their knowledge and business strategy. Hayden is extremely gifted and knowledgeable within his field.

Jeneva Snodgrass

NZ Marketing Manager, Landmark Homes

“

Through Tactical.ly's ongoing mentoring and support we were able to get more organised as a business to actually move projects forward, instead of just swirling around and around about the idea.

Bex Murphy

Sales Director, Auckland Weddings

“

Tactical.ly provided us with spot on business advice, tools to analyse our plans, methods to improve our financial planning, clarity of thinking and mentorship to help us move forward with confidence.

Kiri Eriwata

Founder, Song Conversations

“

Hayden is great to work with, thoughtful, respectful and supportive. I thoroughly recommend him to anyone who is looking for great results through a great process.

Hamish Nuttall

Founder, ThinkLazy

“

The advice and experience were invaluable as we scaled our business. We look forward to working with Tactical.ly again on future projects.

Cam Mathias

CEO, Huntaway

“

Tactical.ly has improved our business systems, increased our productivity and revenue, and helped us define an exciting new strategy. Hayden is a super knowledgeable guy who tells it like it is.

Dwayne Williams

CTO, Nero Motion

Operating model questions

Reforming how your business actually runs

The questions leaders ask when the structure underneath the business has stopped keeping up.

What is an operating model, in plain terms?

An operating model is simply how your business runs. Who does what, how decisions get made, how work flows from a goal to a finished thing. Most businesses never design theirs deliberately. It grows by accident as people are hired and tools are added, until the way you work is a patchwork that only holds together because a few people know where the joins are. Reforming it means designing that system on purpose.

How do I know if my operating model is the problem?

The usual signs are firefighting instead of scaling, decisions that stall because nobody's sure who owns them, a process that lives in one person's head, and a team working harder every quarter just to stand still. If growth has started to feel heavier rather than easier, the structure underneath is usually the cause. A diagnostic gives you an honest picture quickly.

Who is operating model reform actually for?

Any business where the way of working has fallen behind the ambition. That includes scale-ups that grew fast and patched as they went, established SMEs that have gone stale and need remodelling, and corporate or enterprise teams that need fresh thinking applied to a system that's calcified. We've redesigned operating models for businesses from 8 people to several hundred.

Will this disrupt the team while we're doing it?

The point is the opposite. Reform done badly is a reorg that lands as a memo and unsettles everyone. We work alongside your team through design and rollout, consult across the business so people are part of the change rather than subjected to it, and embed new ways of working gradually. The team should come out of it clearer about where they fit.

How is this different from a consultancy doing a restructure?

Two things. We work on the whole system, not one function, because reforming only sales or only operations is a tidy-up that the rest of the business quietly undoes. And we stay until it works, alongside your team through implementation, rather than handing over a slide deck and an invoice. You get someone who has sat in the operator's chair and built these structures for real.

Can you reform our operating model without ripping everything up?

Usually, yes. Most businesses don't need to start from zero. They need the few structural things that are genuinely broken fixed, and the rest left alone. The diagnostic separates what's working from what's holding you back, so the rebuild is targeted. We modernise the parts that matter and protect the parts that already serve you well.

Ready to make growth easier?

Whether you need strategic guidance or hands-on leadership, it starts with a conversation.

Book a discovery call

30-minute call. No obligation. No pitch deck.