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Increasing profitability through tough times

Increased pressure on small NZ businesses continues to mount. So what are some easy actionable things you can do to help increase profitability?

Hayden Judd


Increasing profitability through tough times

As a small business owner in New Zealand, you’re likely no stranger to the pressures of increasing profits. With the economy going through a challenging period, it’s becoming more and more difficult for small businesses to make ends meet. But with a few clever strategies, you can give your business the boost it needs to stay profitable, even in tough times.

At, we’re committed to helping SMEs in New Zealand succeed, so we’ve put together the following list of top tips to help you increase your profitability:

1. Focus on your customers – Providing an excellent customer experience is key to growing your business. Ensure you’re delivering products and services that meet your customers’ expectations and that you have a customer service strategy in place. Most importantly, pick up the phone and communicate directly with them, find out what they need right now and how you can deepen the value you provide them.

2. Utilise digital marketing – In today’s digital world, having a strong online presence is essential. Make sure you’re taking advantage of SEO and social media marketing to reach more potential customers and boost your visibility.

3. Invest in team training – Investing in team training is an important way to increase your profitability. Not only does it help improve the quality of your products and services, but it also boosts employee morale, which leads to better customer service and higher customer retention.

4. Leverage technology – Technology can be a great way to increase efficiency and reduce costs. Consider investing in automation and cloud computing tools to streamline processes and make sure you’re making the most of your resources.

5. Utilise data – Collecting and analysing data can help you identify areas of opportunity and make better business decisions. Make sure you’re taking advantage of data to drive your business forward and increase your profitability.By following these tips, you can help ensure your business stays profitable, even in challenging times.

For more advice on how to make your small business successful, get in touch with the team at We’re here to help!

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