In today’s demanding digital world, businesses are increasingly turning to agencies to support them with digital product design and digital marketing to get the best results for their business growth and digital platforms. This is because these agencies are experts in leveraging the power of technology, understanding consumer behaviour and delivering results that meet the highest standards. One of the key challenges faced by these agencies is managing the disparate nature of their teams. This has led to many of them considering a distributed workforce model.
A distributed workforce model can help digital and marketing agencies (in fact almost any service based business) in several ways - firstly, it allows them to reach an expanded talent pool. This can lead to greater creativity and speedy delivery of projects. Secondly, it enables lower costs as staff members can work remotely and are not bound by the same geographical constraints of an in-house team. Finally, a distributed team can be more responsive to client requests, as members can work from different locations and at different times.
At the same time, distributed teams should still maintain their core senior leadership team members in-house. This will ensure that their activities are governed by the same principles and that their output is consistent and effective. It also ensures that there is a clear chain of command and also allows for greater collaboration and alignment between teams. It’s also important to note that this model should also be supported by strong technology, e.g. cloud-based communication and collaboration tools.
In short, a distributed workforce model provides significant advantages for digital and marketing agencies. It allows them to increase their talent pool, eliminate geographical constraints and reduce costs. Retaining senior team members in-house should be part of this model, as this will help to ensure that their activities are consistent and effective. With the right technology in place, distributed teams can be just as successful as their in-house counterparts.
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