Creative Content, a content marketing agency based in New Zealand, turned to Tactical.ly for help evaluating their sales strategy during the pandemic. Tactical.ly provided guidance and resources to help Creative Content understand their customers better, develop strategies to target and engage with them, and create an effective sales process. As a result, Creative Content was able to increase their sales and gain a competitive edge in the industry.

Bolstering sales success in difficult times

Creative Content is a content marketing agency based in New Zealand with a long history of creating successful campaigns for various industries. Despite their established position, the hints of potential recession caused by the pandemic saw Creative Content ready to find support in evaluating their strategy for sustaining and scaling their business. They engaged Tactical.ly as they knew Tactical.ly had a robust framework for sales success, including training programs, sales positioning strategies, and key techniques for refining and defining their value proposition.

Redeveloping Creative Content's Value Proposition

Tactical.ly was able to help Creative Content move through this stressful period of uncertainty, by working hard to redevelop their value proposition and sales strategy. We worked closely with Theresa and her team to assess their business model and identify areas for improvement. Drawing on our experience in the industry, we were able to provide guidance and resources that helped the team to understand their customers better, as well as develop strategies to better target and engage with them.

After investigating, running workshops, and consulting, we created new sales strategies, revamped their value proposition, and also redesigned and redeveloped their entire website. Due to the lockdowns, we couldn't find anyone with the right capability (or budget) to design the site in the way we needed for our sales strategies and approach. Creative Content now has an embedded sales process on their website, allowing for quick and impressive presentation of sales proposals.

We also provided training and support on how to create an effective sales process, from identifying customer needs and developing solutions to delivering the final services. This included the development of sales collateral, the implementation of a customer journey, and the design of a customer objective-driven sales and delivery approach. In addition, we provided the Creative Content team with templates and tools to help them understand their customers' needs and track their progress.

By redeveloping their value proposition, sales strategy and process for providing proposals that truly speak to their customers objectives, Creative Content is now able to better understand their target market and continually develop new and effective strategies to reach them. This has allowed them to increase their sales and gain a competitive edge in the industry.

The website was the icing on the cake. We delivered it as part of our comprehensive approach to their business growth, to ensure their value and sales propositions were properly presented. Now they have an efficient way of presenting proposals, with a success rate of 60% after 6 months of use.

Lessons for success

You can have done everything right for years, when the environment changes and requires you to change with it. Understanding when this is the case, and partnering with a trusted consultant who can help you reimagine your strategy and value proposition, means this can represent an opportunity rather than a problem.

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